Dev.SN

Magic Oddball writes:

"Mozilla's new VP of Content posted an announcement to his blog stating that sometime in the presumably-near future, "sponsored content" will begin appearing in the unused tiles on Firefox's New Tab Page. It will be rolled out first to desktop Firefox, then mobile and FirefoxOS. AdAge: "Mozilla hasn't made a final decision on how to treat third-party tracking technologies, but Mr. Herman said it is investigating solutions such as unique identifiers from Apple and Google as well as other third parties."

DigitalTrends pointed out, "if the scheme proves lucrative, it may be hard to resist rolling them out to all users in some shape or form" and TechCrunch feels it's a trial 'to see how users react before pushing promoted tiles to all users in their new tab pages.'"