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Firefox to Show Ads in Empty New Tab Page Tiles

posted by janrinok on Monday March 24 2014, @04:08PM   Printer-friendly
from the gotta-pay-for-it-somehow dept.

Magic Oddball writes:

"Mozilla's new VP of Content posted an announcement to his blog stating that sometime in the presumably-near future, "sponsored content" will begin appearing in the unused tiles on Firefox's New Tab Page. It will be rolled out first to desktop Firefox, then mobile and FirefoxOS. AdAge: "Mozilla hasn't made a final decision on how to treat third-party tracking technologies, but Mr. Herman said it is investigating solutions such as unique identifiers from Apple and Google as well as other third parties."

DigitalTrends pointed out, "if the scheme proves lucrative, it may be hard to resist rolling them out to all users in some shape or form" and TechCrunch feels it's a trial 'to see how users react before pushing promoted tiles to all users in their new tab pages.'"

 
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  • (Score: 5, Insightful) by buswolley on Monday March 24 2014, @05:27PM

    by buswolley (848) on Monday March 24 2014, @05:27PM (#20571)

    Yes. Except the browser was built by the Mozilla foundation on donations.
    This is a sign that their donations are not sufficient to allow them to compete.

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  • (Score: 3, Insightful) by edIII on Monday March 24 2014, @05:55PM

    by edIII (791) on Monday March 24 2014, @05:55PM (#20591)

    Possibly.

    This is the "VP of Content".

    It would be like hiring a rapist and getting all shocked when you find him raping the intern in the conference room.

    Was it too hot in the room? Break room out of coffee? No, he was just a rapist.

    The only thing marketers sit around and do is try to bring monetization to areas that don't have it with the hopes that they will have found something incredibly lucrative so they can get rich.

    For a marketer, they only know they are really doing their jobs well when the wheels are well lubricated with the tears of frustration from the consumers they exploit.

    I wouldn't have expected anything less from a VP of "Content"

    • (Score: 1) by halcyon1234 on Tuesday March 25 2014, @11:54AM

      by halcyon1234 (1082) on Tuesday March 25 2014, @11:54AM (#21017)
      Funny that. See, the only reason they need to increase revenue is to pay for extraneous things that are just a drain on the company-- like a "VP of Content". Maybe if they got rid of the "VP of Content", their expenses would go do-- y'know, because they don't have to pay a VP of Content's salary-- and as such they could operate without having to hire a VP of Content.
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