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Firefox to Show Ads in Empty New Tab Page Tiles

posted by janrinok on Monday March 24 2014, @04:08PM   Printer-friendly
from the gotta-pay-for-it-somehow dept.

Magic Oddball writes:

"Mozilla's new VP of Content posted an announcement to his blog stating that sometime in the presumably-near future, "sponsored content" will begin appearing in the unused tiles on Firefox's New Tab Page. It will be rolled out first to desktop Firefox, then mobile and FirefoxOS. AdAge: "Mozilla hasn't made a final decision on how to treat third-party tracking technologies, but Mr. Herman said it is investigating solutions such as unique identifiers from Apple and Google as well as other third parties."

DigitalTrends pointed out, "if the scheme proves lucrative, it may be hard to resist rolling them out to all users in some shape or form" and TechCrunch feels it's a trial 'to see how users react before pushing promoted tiles to all users in their new tab pages.'"

 
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  • (Score: 1) by Alphatool on Monday March 24 2014, @11:37PM

    by Alphatool (1145) on Monday March 24 2014, @11:37PM (#20747)

    I think that your nose might be miscalibrated on this one. Mozilla has been dependent on financial support from Google (in the form of search refer payments) for a long time, and this is a good move to reduce that dependence. It is also being done in a way that won't be visible 99% of the time, and might be useful for the 1% of the time that it is. All things considered I'm finding it hard to get upset about this.