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Philips Launches "Intelligent LED Lighting" for Retail Stores

posted by Dopefish on Wednesday February 19 2014, @11:00AM   Printer-friendly
from the now-that's-a-bright-idea dept.

Lagg writes:

"Philips put out a press release detailing their new retail lighting system, which is designed for the purpose of saving power by tracking subjects in a room, then increasing or decreasing light intensity as needed. Philips also advertises a secondary feature for providing location based sale adverts to the customer directly on their smartphone. This will require the user to install an app to actually receive the sale alerts, but it's unclear exactly how this tracking will be done otherwise.

Any home automation types in the comments have a theory as to how this will work on a technical level? My best guess is that there are infrared LEDs paired with the lighting fixtures themselves that can be picked up by phones with IR sensors in them. Further, what advantages does this sort of system have in terms of lighting efficiency that an electric eye setup wouldn't accomplish just as well?"

 
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  • (Score: 1) by whizzer on Wednesday February 19 2014, @01:28PM

    by whizzer (1674) on Wednesday February 19 2014, @01:28PM (#2635)

    In Heinlein's short story "Waldo" the titular character had a lighting system similar to what is being attempted here. The lights were controlled by the direction the person's head was facing and could accommodate multiple people in a single room. The point seemed to be to provide backlighting in a zero-g environment so there wasn't glare in your eyes if you happened to be looking "up".
    I always thought it was an interesting concept. Hopefully this tech advances and eventually is used to improve the room's lighting, not just save a few bucks on electrical costs.