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Big Brother Mickey Mouse

posted by mattie_p on Sunday March 09 2014, @07:08AM   Printer-friendly
from the we're-just-as-not-evil-as-google dept.

fx_68 writes:

Bloomberg Business Week reports that Disney is investing $1 billion (or milliard) in guest tracking. From the article:

Jason McInerney and his wife, Melissa, recently tapped their lunch orders onto a touchscreen at the entrance to the Be Our Guest restaurant at Florida's Walt Disney World Resort and were told to take any open seat. Moments later a food server appeared at their table with their croque-monsieur and carved turkey sandwiches. Asks McInerney, a once-a-year visitor to Disney theme parks: "How did they know where we were sitting?"

 
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  • (Score: 5, Informative) by Daniel Dvorkin on Sunday March 09 2014, @12:16PM

    by Daniel Dvorkin (1099) on Sunday March 09 2014, @12:16PM (#13576)

    I really don't see the joy or value in standing in like for hours for a few moments on thrills.

    Last year, at the age of 44, I visited a Disney park (Epcot) for the first time in my life. It was interesting, and all in all I'd say I had fun. No doubt, it was slickly packaged and planned entertainment, and kind of soulless--but it was very slickly packaged and planned entertainment. Disney's had a lot of practice at that, and they're very good at it. So while it's certainly not something I'd want to do all the time, I can see why adults would want to do it at least occasionally.

    KIds, of course, are a different story. I remember from when my daughter was very young the drug-like effect Disney movies had on her, and I imagine if we'd had the money to take her to one of the more kid-oriented parks in those days she'd have gone nuts over it. And let's face it, part of being a parent is wearing a tolerant smile through childhood manias.

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