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Big Brother Mickey Mouse

posted by mattie_p on Sunday March 09 2014, @07:08AM   Printer-friendly
from the we're-just-as-not-evil-as-google dept.

fx_68 writes:

Bloomberg Business Week reports that Disney is investing $1 billion (or milliard) in guest tracking. From the article:

Jason McInerney and his wife, Melissa, recently tapped their lunch orders onto a touchscreen at the entrance to the Be Our Guest restaurant at Florida's Walt Disney World Resort and were told to take any open seat. Moments later a food server appeared at their table with their croque-monsieur and carved turkey sandwiches. Asks McInerney, a once-a-year visitor to Disney theme parks: "How did they know where we were sitting?"

 
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  • (Score: 5, Interesting) by cmn32480 on Sunday March 09 2014, @12:52PM

    by cmn32480 (443) on Sunday March 09 2014, @12:52PM (#13587) Journal

    It is likely that they are using the RFID chips that are in the wristbands that they now use as tickets. All the Disney parks now tie your tickets, hotel reservations, meal plan, and a glut of other services that you can purchase to that chip. And it all comes with the explicit warning "DON'T LOSE YOUR WRISTBAND".

    RFID locator systems aren't that hard to deploy, nor are they really that expensive anymore. I work on the VAR side of this technology and have some good experience in the deployment of them. If you can get down to a 6 to 10 foot radius (which in NOT hard with triangulation and the right software and equipment, in this instance, they probably get down to a 3ft radius), finding the people who look like they are waiting for food shouldn't be that hard for the servers.

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  • (Score: 2) by maxwell demon on Sunday March 09 2014, @03:07PM

    by maxwell demon (1608) on Sunday March 09 2014, @03:07PM (#13620)

    So people get RDID chips on their wrists and then are surprised that they are tracked?

    --
    The Tao of math: The numbers you can count are not the real numbers.