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Targeted Political Ads for Microsoft Products

posted by LaminatorX on Tuesday March 18 2014, @07:58PM   Printer-friendly
from the suddenly-not-a-game dept.

Vanderhoth writes:

"According to a story from the Washington Post, Microsoft is using gamer profiles to create targeted political ads. The article talks mostly about XBox Live, but other services like Skype and MSN will be included. The article also presents some interesting, to non-gamer, stats about the typical gamer that Microsoft was promoting at the CPAC. As an example, 40% of it's 25 million subscribers are actually married! who'd of thunk it?"

 
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  • (Score: 4, Insightful) by Kell on Tuesday March 18 2014, @11:06PM

    by Kell (292) on Tuesday March 18 2014, @11:06PM (#18377)

    If your political views are already in line with theirs, why do they need to advertise to you? As long as they don't alienate any one voter too much, they can count on them to hold the line, since people tie their political views to their own sense of identity, which changes only slowly and infrequently. If, on the other hand, they can target the fence-sitters, they have the most opportunity to affect change.

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  • (Score: 5, Informative) by dry on Wednesday March 19 2014, @02:09AM

    by dry (223) on Wednesday March 19 2014, @02:09AM (#18425)

    There are 2 strategies to winning an election. Besides the obvious one of trying to swing the fence sitters and indifferent. There is also getting your people out to vote and getting the opposition voters to stay home. Next election probably a lot of Democrats are going to feel jaded and still refuse to vote Republican and just won't vote, so the Democrats have to work to get their people out and the Republicans will work to get them to stay away from the polling stations. The opposite of course also happens though it all varies from election to election.

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