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Targeted Political Ads for Microsoft Products

posted by LaminatorX on Tuesday March 18 2014, @07:58PM   Printer-friendly
from the suddenly-not-a-game dept.

Vanderhoth writes:

"According to a story from the Washington Post, Microsoft is using gamer profiles to create targeted political ads. The article talks mostly about XBox Live, but other services like Skype and MSN will be included. The article also presents some interesting, to non-gamer, stats about the typical gamer that Microsoft was promoting at the CPAC. As an example, 40% of it's 25 million subscribers are actually married! who'd of thunk it?"

 
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  • (Score: 3, Informative) by Angry Jesus on Tuesday March 18 2014, @11:08PM

    by Angry Jesus (182) on Tuesday March 18 2014, @11:08PM (#18378)

    Politicians love to target segments of potential voters with appropriate messaging.The postal mailing I may get will have things about supporting schools and traffic, the one sent to my parents may focus more on Social Security.

    This is waaay more precise [pbs.org] than that. This is about tailoring their lies^h^h^h^h^h ads for you based on the ~1000 different data-points that companies like BlueKai (now owned by One Real Asshole Called Larry Ellison) and Axciom have on you plus every tv show you've ever watched, every song you've ever listened to, every game you've played, even what you did in those games.

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