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Operation Creative, a project that has been in the works for a few months now between the City of London Police and the Movie and Music industries, has just announced a new phase, revealed yesterday by Detective Chief Inspector Andy Fyfe during Adweek Europe. This will see the police reaching out directly to users of piracy sites in the hope they will change their ways. The police will do that by advertising on the sites themselves.
The police will need to find a way to advertise on sites without paying money, or the campaign itself will end up financing the very sites they aim to close. Furthermore, sites probably won't have much interest in running free ads, particularly those that aim to take their users away, so how long these 'rogue' ads will remain live is up for debate.
While a traditionally aggressive anti-piracy campaign could be in the cards, a more considered positive reinforcement of legitimate services may have more longevity. Where the ads will appear is not clear either as the Infringing Website List is being kept a secret, but FACT says that sites are being told of their inclusion in advance.
